Profile upgrades that win coaching clients
If you’re a business coach, then make sure your LinkedIn profile is doing the heavy lifting for your social media marketing. These are all profile upgrades that can win you new clients.
Optimise your bio
Make your ‘about me’ feel like a sales conversation with a potential client, rather than an endless generic biography. Use short sentences and high-impact wording to improve searchability. Make sure your contact details are highly placed too. If you offer Tewkesbury business coaching, like https://www.randall-payne.co.uk/services/business-advisory/business-coaching/tewkesbury/, link your services with your geography to help the algorithm.
Add recommendations
Pepper recommendations throughout your page rather than leaving them at the bottom. Make sure they are relevant and recent. Use recommendations from clients in industries that you are looking to target, for added relevance and value.
Make use of your featured section
This area of your LinkedIn page should be impossible to ignore, so add your best lead magnets and your highest-value content to persuade people of your value in the first section. When you write about yourself, prove everything that you say by quantifying your results, rather than describing what you did. Show how your services added value.
Get a professional review
A professional LinkedIn review can be a useful tool and investment if you’re serious about building this channel to win new coaching clients. Commission a social media expert to carry out a full audit of your page to check that it’s hitting the mark and not missing any easy upgrades that could win you more business.
Try these tips and see your LinkedIn presence grow.
