How will marketers jobs change in the next decade?
The past decade or so has seen considerable change in many areas: political upheaval, the dawning of the AI era, as well as a shift in flexible working and more people than ever setting up businesses.
It’s difficult to predict what the marketing industry will look like in the next 10 years, or exactly what will happen to marketers’ jobs. Nonetheless, let’s take a look at how these roles look set to change.
Increased Strategy
While in the past, overall marketing strategy was headed up by more senior marketing staff, it looks likely that entry-level and junior marketers will need to develop strategy and planning skills to keep up with demand.
The Role of AI
AI is already playing a significant role in the marketing industry. Generative AI is able to produce articles, social media posts and even videos and imagery. But there shouldn’t be too much fear that this will take human jobs away: indeed, it’s likely that marketers will take on more of an architect role, guiding AI systems to deliver work.
Staff will continue to provide the emotional, strategic and human influence to marketing strategies, of course. Marketing strategy consultants such as https://www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant are worth their weight in gold when it comes to establishing exactly who a business’ target audience is, and boosting the content and reach of impactful marketing materials.
Creativity
It goes without saying that marketing professionals will need to upskill in the creative industries in order to remain current and change with the times.
