It’s almost impossible to run a successful business without advertising. Advertising is vital to build customer awareness of your business, and in turn, increase sales and demand. In the words of Henry Ford, “Stopping advertising to save money is like stopping your watch to save time.”
However, running a successful business can mean your time is at a premium, or you may not have the best in-house expertise to create an awesome advertising strategy without help.
What is an advertising agency?
Most advertising agencies will create a tailored advertising campaign for your business. The approach an agency may have will vary depending on its focus.
For example, a brand strategy agency such as https://www.reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency/ can provide creative direction for your brand, help you clarify your target market and undertake research into what will land best with your ideal customers. They will also undertake creative things like design and copywriting – the practice of providing engaging words in your materials.
Pros of hiring an advertising agency
Experience: Advertising agencies are often multi-disciplinary teams of strategists, researchers, negotiators and designers who will come together to create engaging campaigns, using their industry experience and contacts. Many firms have specialisms and will provide expertise and services that can’t be matched.
Money: Unless you are going to undertake an enormous and ongoing advertisement campaign that needs constant updating (i.e. not very likely at all), it is going to be more cost-effective to hire an agency for the time you need them rather than recruit and employ people in-house. You are also more likely to get more bang for your buck with an agency for the reasons of experience and specialism outlined in the point above.
Cons of hiring an advertising agency
Depending on what you are using the firm for, you could be paying hefty fees that could have otherwise been spent on outreach channels. So your money may not go as far.
They may not be familiar with your sector or product type. Good screening and hiring a specialist agency can avoid this.